How California's Largest Restaurant Brokerage Has Sold Over 400 Restaurants Since 1996
by Steven D. Zimmerman, Restaurant Realty Company
April 2005
 
Restaurant Realty Company has sold over 400 food service businesses as a result of the commitment to maintaining a large inventory of businesses for sale and making a meaningful investment in marketing and advertising these businesses. One of the largest parts in marketing businesses for sale is utilzing Restaurants For Sale Online. You can have the greatest product in the world but unless you tell people about it how are they going to know about it? Our clients have the best opportunity to get the highest price for their business as a result of the maximum exposure we give them through our aggressive advertising and marketing programs.

In marketing and advertising all of Restaurant Realty Company's listings we utilize the various programs listed below:

1) Advertising - We advertise daily in the San Francisco Chronicle and in 22 bay area newspapers on Sunday.

2) Internet Marketing - We utilize the internet extensively as follows:

a. We have our own website, www.restaurantrealty.com, which draws 6,000 users monthly,

b. We are a featured participant in Restaurants For Sale Online (www.restaurants-for-sale.com), which is one of the strongest food service websites nationally which draws over 100,000 visitors monthly and

C. We participate in 7 other leading websites.

3) Mailings – We send out 1,500 mailings a week to restaurant, bar and club owners in the nine bay area counties we focus on so each of these owners receive our mailing every 3 months which include our current listing sheet, our current newsletter, Restaurant Rap and our brochure of services we provide.

4) Email Broadcasts - We have accumulated over 3,000 buyers in our data base (with 150 new buyers registering each month) and every other week they receive an email broadcast which includes our new, price reduced, featured and coming soon listings.

5) Phone Book Advertising – We are in 14 phone books throughout the Bay Area which draw a lot of activity.

6) Residential Real Estate Referrals – We send out each quarter to 12,000 residential real estate agents in the San Francisco Bay Area a flyer offering them referral fees.

We have developed the reputation for maintaining the largest inventory of restaurants, bar and clubs for sale in the area and consequently hundreds of buyers interface with us weekly either by phone, fax or email. If you want to get the highest price for your business in the quickest time frame please contact us to join our hundreds of satisfied clients.